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Posts by Mark Norman

link to How often should you promote an event on social media?

How often should you promote an event on social media?

It's certainly a given that you should be using social media to promote your event online, but are you posting too much or too little?  Does this even matter? Posting too little could mean...

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link to How to make an event site plan

How to make an event site plan

With any event, you need an effective site plan for several reasons. For landowners, local authorities, licensing, staff, your contractors and of course for your customers. You may require different...

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link to What does event insurance cover?

What does event insurance cover?

If you are planning a small local event or a large festival, you will want to consider event insurance. Having worked in several event safety roles at events, I've seen countless insurance documents...

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link to How to organise a food festival

How to organise a food festival

Food festivals are a great way to bring a host of people together with one common shared passion, food and drink. Despite the recent pandemic, food festivals have gained a pace in popularity lately...

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link to What Are The Legal Requirements For Festivals?

What Are The Legal Requirements For Festivals?

If you’re asking this question, I’m going to guess that you have serious interest in running or promoting a festival. After 20 years in the events industry, we’ve had to deal with almost every...

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link to How do music festivals make money?

How do music festivals make money?

We've all been to at least one, music Festivals have seen massive growth in the past decade. In England alone, the sector value was worth £2.8bn in 2018.  Ticketmaster suggests that a third...

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About the Author

Mark has over 20 years of experience in the events industry from working in live music venues through to major outdoor events like the Olympic Torch Relay and the Tour de France. He now works as a feelancer, consultant and Senior Lecturer in Events Management.

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