About Mark Norman

I created Eventunity as I saw an opportunity to support those people who aspire to work in events, who run events and those who might benefit from a closer connection to their community and network.

It’s my hope that Eventunity will be able to inspire the event managers of the future.

In 1997 I left home to study Mechanical Engineering at University. As part of that course, I spent a year working in the heavy steel industry. At that point, I decided that engineering wasn’t for me. While I completed the degree, I’d started to become involved in organising events at my University.

In 2001 I graduated (with a Mechanical Engineering degree!) but then spent the next 10 years running a variety of music venues across the UK. It was hard work, but I was in my 20s and enjoyed the social nature of the work.

I was devising and promoting up to three events a week in a highly competitive industry, going head to head with numerous other music venue. I learnt a hell of a lot during that time about why people attend events and how to design a great event experience.

As I didn’t have any formal education qualifications in events, I undertook a Masters degree in 2008 at Sheffield Hallam University while still working full time.

The connections I made with some of the tutors during this time lead to me joining the teaching team at Sheffield Hallam University in 2011 as an associate (part-time) Lecturer. A year later, I was appointed as a full-time Lecturer teaching Event Management on both the Undergraduate and Postgraduate degree courses.

I teach on a variety of different modules across event marketing, event safety and live event planning. I’m also the Course Leader for our Festival and Entertainment undergraduate course.

I am currently undertaking a PhD in Events at The University of Tilburg in The Netherlands. This PhD is investigating the role of communities and networks in the creation and management of events. Please see my publications below for more information.

You can see my profile on the Sheffield Hallam University website here.

Event Freelancer

Despite this new-found career, I didn’t want to lose my connection with events so I continue to work as freelancers on a variety of different events. My previous projects include:

  • 2012 – Mansfield Christmas light switch on.
  • 2012 – Mansfield Olympic and Paralympic Homecoming Event
  • 2014 – Tour de France Grand Depart
  • 2015 – The Gruffalo Live Experience
  • 2016 – BBC Learning “Awesome Authors”
  • 2016 – Hull City of Culture PR Launch
  • 2017 – Royal Welsh Show – Safety Report
  • 2018 – Cheshire East Council – Crewe Market Hall (Event Feasibility Report)
  • 2018 – XSEM Incentive Travel Agency Safety Training
  • 2018 – Edinburgh Fringe (EDSU) – Safety Report

Other places to find me: